How to match your office design with your brand

We currently live in a digitalworld where most people will visit your company’s website before paying a visit to your office. However, your office design can still tell your visitors a lot about your company, your employees and what you stand for. At the end of the day, your office will always be the first time that potential clients and employees, as well as general visitors, come in to human contact with your business. Therefore, it is important to get your design spot on as first impressions are vital in all walks of life, especially business.
Making sure that your office space reflects your brand can help set your business apart from others. Walking in to a dull office which doesn’t reflect the field of work your company is involved with could be both confusing and off putting. A brand relevant office quite simply gives customers and clients a better idea of what your business is all about and what you stand for. It can sometimes be the difference between the success and failure of your company.

Stick to a plan

Like with anything business related, creating and sticking to a plan when it comes to a modern office refurbishment is vital. There are numerous factors to consider, so it’s incredibly important that you establish a starting point and work from there. One option is to think about what it is you want to achieve from your office refurbishment. When clients visit your office, you want it to send a message about your business. Thinking about what you want that message to say can help. What you don’t want is for the design of your office to not match what your company’s about. For example, a client may not associate a fast-digital media company with an office that looks old and tired. 

Involve your staff

Your brand is more than just a logo. It’s the company’s culture and its workforce as well. When thinking about the design of your office, there are benefits in including your staff in the process. By knowing what their needs are and how they like to work, this will give you a good idea of how everyone views your business. Involving staff gives them a stake in the business and promotes the company brand, not to mention the fact that your staff will be feel respected and trusted by you for allowing them to be part of such a big decision. Also, involving your members of staff means that everyone will be working in their ideal environment, which can only be a positive when it comes to productivity.

Show off your brand

One thing you can do in any office refurbishment is to make use of your brand’s colours. It’s not just about placing logos on office walls. Using the colours from your logo or website, or both, for your office design can send an important message to those who visit the company. It is a way of telling others that your office is not just any office, but an office that no other company could possibly use because it just ‘screams’ your brand. Correctly done, including your brand in your office design can send a message about how you want your employees to behave. It can also project a message about what you want your customers to think about the business. Mixing your brand into your office design can help you set out a unique identity for your business.
Office design has perhaps never been more important with many companies going above and beyond to create engaging, brand relevant places of work. For a high-quality office refurbishment or fit out service click here

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One Comment

  1. Daniel
    November 30, 2017 at 6:21 pm Reply

    Choosing the right office fit out for your brand is essential, and what is good for you is not necessarily good for other types of business

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